Launching NoJoCo

At Aurelis Group, we’re committed to building ventures that create long-term value for people, communities, and the planet. Today, we’re proud to officially introduce NoJoCo — a chicory-based beverage brand designed to offer a better, gentler way to enjoy your daily ritual.

NoJoCo isn't just another product. It's a response to a growing demand for wellness-first alternatives to coffee — for parents, professionals, and young minds who seek calm energy, not caffeine highs and crashes.

Why Chicory? Why Now?

Chicory root has been used for centuries, known for its smooth taste and gut-health benefits — rich in inulin, a natural prebiotic fiber. It’s caffeine-free, kid-friendly, pregnancy-safe, and gentle on the nervous system.

With NoJoCo, we’re reintroducing chicory in a modern, delicious format — starting with our signature chicory latte in a can, with both dairy and plant-based options.

This isn’t just a drink. It’s a movement toward intentional mornings and health-conscious habits.

From Vision to Viability: How We’re Building NoJoCo

1. Product Development
We’ve worked closely with flavor experts, nutritionists, and boutique beverage developers to craft a drink that tastes rich, creamy, and satisfying — all without caffeine or additives.
Our first batch is being pilot-tested in 1,000-unit sample runs to refine flavor profiles, packaging, and user feedback before scale.

2. Packaging & Brand Identity
NoJoCo’s name says it all: No Joe Company — a bold stand against the belief that you need coffee to start your day.
Our branding highlights simplicity, balance, and trust. Clean visuals. Clear ingredients. Calm energy.

3. Testing & Community Feedback
We’ve conducted early testing through local wellness circles, health food stores, and direct-to-consumer sampling. The response has been overwhelmingly positive — especially from young parents, afternoon sippers, and people managing anxiety or digestive issues.

4. Launch Strategy
NoJoCo will make its public debut at the Naturally Good Expo 2025 in Sydney.

A Venture Rooted in Purpose

NoJoCo is more than a beverage — it’s about shifting how we think about wellness, productivity, and what it means to start your day with intention.

We believe in a future where our daily routines nourish us — not overstimulate us. NoJoCo is the first step in a broader range of chicory-based wellness products, and it reflects the values we hold dear at Aurelis Group: innovation, sustainability, and building products that last.

Aurelis Group is proud to back ventures like NoJoCo — built to enrich lives and endure for generations.
Stay tuned for the official drop.